The full pack

Everything inside your Zela pack.

Every single thing you get — every month. Built for your business, refreshed automatically.

🗺️

Your Marketing Roadmap

Not a generic checklist. A personalized week-by-week plan based on your industry, your city, and where you are in your business right now.

✓Week 1 foundation tasks
✓Week 2 credibility building
✓Week 3 outreach and visibility
✓Week 4 habit and consistency
✓Monthly refresh every billing cycle

📱

Social Media Content

A full month of social content — written, structured, and ready to post.

✓12 Instagram post concepts
✓Caption for each post written in your brand voice
✓Hashtag set — local, niche, and broad mix
✓Visual direction and design specs for each post
✓Designed social graphics ready to use
✓3 Instagram Story prompts with engagement hooks
✓Story highlight cover designs
✓Full posting schedule with suggested dates and times

📧

Email Marketing

Three emails written in your voice — ready to drop into any email platform.

✓Welcome email for new clients
✓Promotional campaign for your current offer
✓Google review request email
✓Subject lines and preview text included

🖨️

Print and Brand Assets

Professionally designed in your brand colours. Ready to send to a printer or post online.

✓Business card design concept
✓Promotional flyer with headline and full copy
✓Facebook cover photo
✓All assets delivered in your brand colours and fonts

🛠️

Platform Setup Guides

Step-by-step instructions for every platform that matters for your industry — written for someone who has never set them up before.

✓Google Business Profile
✓Instagram Business account
✓Facebook Business page
✓Apple Maps listing
✓Houzz profile (trades and home services)
✓HomeStars profile (Canada)
✓Pinterest Business (where relevant)
✓YouTube and TikTok setup

💬

Scripts and Playbooks

Word for word. Copy and paste and go.

✓DM outreach script for cold contacts
✓Inquiry response script
✓Google review ask script
✓Referral request script
✓How to respond to every type of review — 5 star, 4 star, negative legitimate, negative unfair

⭐

Reputation and Trust Building

The strategy most small business owners skip — and the one that wins clients before you even speak to them.

✓How to get your first 5 reviews fast
✓How to collect and display testimonials
✓Portfolio building guide — how to photograph your work
✓How to handle and respond to negative reviews
✓Where to display social proof for maximum impact

🤝

Partnership and Referral Strategy

Your best clients come from referrals. Zela tells you exactly who to partner with and how to approach them.

✓Top referral partners for your specific industry
✓Word-for-word outreach messages for each partner type
✓Referral card copy and concept
✓How to turn one client into three

Ready to see yours?

Your first pack is free. No credit card needed.

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